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by Fiona McBryde June 27, 2021

We’re rolling out a new set of icons on packaging and on the website to help communicate our brand values. These will make it easier for you to see at a glance what we’re all about as a company and to help choose between products. So let’s take a closer look.

The Soap Folk core values

Earlier this year, we surveyed our customers on which values mattered most to them. There was clear consensus that our Soap Folk customers valued the use of natural biodegradable ingredients, the reduction of single use plastic, the avoidance of palm oil and our handmade approach. We consider these to be our core values, and we will do our best to champion these as much as we can.

You will start to see these icons appear across the website and on some of our packaging.

Shouting out individual product values

On our individual product pages, we'll be using our new value icons to give more information which might help you decide if it's the right product for you. Here's some examples to give you a flavour.

Waste Hero: All Kinds Offcut Soap Selection

Our popular all kinds off cuts soap selection are our imperfectly perfect soaps, a mix of shapes and scents. It allows us to work towards being a zero waste workshop, whilst giving our customer a good value introduction to our soap range.

Local Hero: Spiced Apple Soap

We use locally produced apple juice in our Spiced Apple Soap, which helps keep our carbon footprint low. All our soaps, large and small, can be paired with a ceramic soap dish, made locally in the Stroud Valleys.

 

Vegan Hero:  Vegan Soap Gift Set

All our soaps are suitable for Vegans except for Goats Milk & Honey. We offer lots of vegan options in our handmade soap gift sets including our popular Vegan Soap Gift Set.

Organic Hero: Lavender Eye Pillow

We use as many certified organic ingredients as possible, where availability and cost allows. However, sometimes it makes more sense to use more locally sourced ingredients rather than import organic ones. When a product is made from more than 95% certified organic ingredients, we'll label it as organic. Our organic lavender eye pillow is made from organic cotton and filled with organic lavender flowers and flax seeds.

 

Have your say

Condensing sometimes quite complicated values into small, easy-to-read symbols has been challenging, as our designer Susie Hetherington will probably confirm. However, we think these values really do reflect the heart of Soap Folk. We’re excited to start using these icons as a launch pad to talk more about what matters to us and you, starting with Plastic Free next month as part of Plastic Free July.

As always, we love to hear your feedback, so do let us know if you find these new icons helpful or if there is anything else you would like to see.

Fiona McBryde
Fiona McBryde

Founder. Soap maker. Never finishes a cup of tea.


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