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We launched our all kinds soap selection with very little fanfare at the beginning of last year, just before lockdown. The All Kinds is our no "frills" option, great value soap which is unstamped, unwrapped and crucially, not always quite perfect.
Would anyone love these simply presented and sometimes slightly wonky soap, we wondered? As it happens, you absolutely did!
We have loved reading your reviews and receiving your kind emails. In the midst of a pandemic, it’s been a great comfort to know that we can provide you with something genuinely useful, and a little pick-me-up.What's more, you are all on board with the idea that our imperfectly perfect soap shouldn't be wasted.
For 2021, we want to make it even easier for you stock up with All Kinds by offering a subscription service.
Firstly, a big thank you to our lovely customers who took part in our recent survey. Your feedback has really helped to shape our ideas. Here's what you told us would make a great subscription service:
All kinds of soaps go into the box, even the ones with wonky edges or rippled faces. This year, we are going to take our waste hero theme one step further with some locally sourced repurposed ingredients. Exciting!
With at least 3 varieties in every box, the all kinds is a great way to try different scents and the smaller sizes are useful too.
To make sure your soap arrives intact, we use the minimum of recyclable material. We have a couple of ideas on how to give our All Kinds packaging a little bit of Soap Folk flair, so watch this space...
A box of All Kinds lasts most people one month, though smaller households and individuals will find 2 or even 3 months more appropriate. We have given you three options, and you can easily switch if you are finding you need more or less soap.
As we've all learnt this year, circumstances can very quickly change. We don't want you to feel tied in. You can manage your subscription from your account page and change frequency of delivery or cancel at at time.
"We've switched to subscriptions on lots of household essentials this year and it makes life so much easier, so when I saw the option it felt like a no-brainer!" Lauren, All Kinds Subscriber, London
We have lots of ideas planned for the All-Kinds subscription box this year, and we just can't wait to get going! As ever, subscribe to the newsletter to read all about life in the Soapery.
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